Though it’s winter now, so short shorts have been traded for pants and big coats. That’s great, because this is how basically every teen girl in my Chicago-area suburban neighborhood dressed last summer. “Being labeled as a VSCO girl isn’t a bad thing at all," Clark says. But it's okay if you call them out on it. It may have started out as a joke, but now there are real-in-life VSCO girls - and now you know how to spot them. Much like the "OK Boomer" meme, the idea took on a life of its own. Ultimately, though “it grew into something bigger,” says Clark. When people on TikTok began posting parody videos of their imitation of a VSCO girl, the trend blew up and continued to go strong until late last fall, says Clark. “When I first got on TikTok, the VSCO girl was a big joke that was being made,” says Clark. This became a sort of caricature that gained popularity via TikTok, another social media app loved by Gen Z, where users post short videos in hopes that they’ll go viral. So, you’ve got more than just the clothing they wear, but an entire vibe. They're definitely listening to Billie Eilish or Clairo in their AirPods.” Their phone case and Hydroflask are probably covered in the cute little Glossier stickers that came with their Boy Brow. You can tell a VSCO girl from the way she dresses, but there's more to it than that.Įxplaining to me how to spot a VSCO girl in the wild, Ishler describes them like this: “They wear Brandy Melville one-size-fits-all tees/hoodies/sweaters, bright Nike sneakers or Vans, and probably have at least three scrunchies on their hand at all times. “If I were 7 years younger, I would be a full-throttle VSCO girl,” she says, admitting that she’s gone to work unintentionally dressed in the aesthetic, wearing tie-dye, a cheetah headband, and a scrunchie with my hair up in a messy bun. What is a VSCO girl? She first put me in touch with her friend Julianne Ishler, a 28-year-old in Chicago. So that’s why I turned to my sister, who is 10 years my junior and my through line to those who are far cooler and trendier than me. (Scrunchies are key.) The out-of-it-mom is certainly filtering through my perspective, here, BTW. Truth: I had heard about it a few times, knew next to nothing about the trend, but I let myself off the hook about it because, well, I’m a mom to two boys who are ages 4 and 1 and are generally into Spider-Man, not scrunchies. Okay, so you’ve probably been hearing about VSCO girls - and wondering what this means and if you need to start using the term in everyday conversations.
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